Alex Hatfield
Alex specialises in lifetime financial planning and cash-flow modelling to empower clients to take control of their financial future and achieve complete financial independence. His experience also includes defined benefit pension transfers and he is one of several Pension Transfer Gold Standard Specialists at TPO.
In addition to being a Fellow of the Personal Finance Society (PFS), he is a Chartered member of the Chartered Institute for Securities and Investments and has certificates in Financial Planning & Lifetime Mortgage Activities, Financial Planning & Long Term Care Insurance and Life & Pensions.
Alex graduated from the University of Hull with a BSc in Economics and has worked in financial advice for over thirty years, joining and becoming a Partner of The Private Office in 2014. He has provided comments for a number of publications, including the Financial Times, The Telegraph, and FT Adviser.
When he is not working with clients, Alex can be found cycling in France and the Chilterns, running marathons and, when not being led a merry dance by three teenage daughters, is an avid enthusiast of music and silent film. He is also a committee member and active volunteer for Project Volunteer – a small charity that works alongside SOS Children’s Villages in Botswana to help support and develop resources for its orphanages.
- Chartered Financial Planner
- Fellow of the Personal Finance Society
- Chartered Member of the Chartered Institute for Securities and Investments
- Financial Planning Certificate
- Certificate in Equity Release
- Award in Pensions Update
- Certificate in Mortgage Advice
- Certificate in Financial Planning & Lifetime Mortgage Activities
- Certificate in Financial Planning & Long Term Care Insurance
- Certificate in Life & Pensions
- Award in Long Term Care Insurance
- Advanced Diploma in Financial Planning
- Diploma in Financial Planning
- Fellow of the Personal Finance Society
- Published contributor to the Financial Times, The Telegraph and FT Adviser
- Pension Transfer Gold Standard Specialist
- Over 30 years experience in financial planning
Meet our expert team
Our team members have extensive experience in the UK financial and investment industries and our in-house specialists can help with matters such as safeguarded benefit pension transfers, long-term care or equity release. From specialists to support members, The Private Office is home to some of the finest Chartered independent financial advisers in the UK.
What people say about me
Alex has allowed us to move ahead confidently without day to day worries about our financial security. Alex’s calm, considerate and reassuring manner has been of enormous benefit to us as we worked through our financial plans.
September 2025
Alex is an experienced professional who I trust implicitly to help me make the right decisions that fit my circumstances and objectives.
July 2025
Robert Morse
As an experienced Chartered Financial Planner, Robert’s expertise lies in delivering comprehensive financial counsel to individuals and families across a spectrum of financial planning domains. From adept investment management to meticulous retirement planning, personal financial structuring, and establishing tax-efficient frameworks, he specializes in ensuring a holistic financial approach.
Robert’s clientele is diverse, ranging from families to enterprising entrepreneurs and business owners, where he offers strategic insights into financial and legacy planning, including nuanced guidance on Lifetime Cashflow Planning and navigating the financial complexities following the loss of a key stakeholder.
As a member of our Family Office team, Robert collaborates closely with fellow professionals in tax, law, banking, and accountancy to optimize outcomes for his clients across the UK. Additionally, he lends his expertise as an Expert Witness in cases concerning disputed investments, leveraging his knowledge and experience to provide invaluable insights.
Throughout his career, Robert has held diverse roles - from director to managing partner to heading investment committees - yet his focus has always remained on client advisory, which he has always enjoyed the most. Grounded in principles of simplicity, empathy, persistence, and integrity, Robert believes in unravelling intricate financial dilemmas, strategies, and solutions in a language that resonates with all of his clients. Over the years, he has cultivated expertise in the Media and Entertainment industry, specifically catering to the distinctive financial needs of high-profile individuals and their families within the music realm. As one can imagine, there are other challenges that arise when the client is a cherished household name.
When he is not providing financial counsel to his clients, Robert enjoys staying fit, running, country pursuits, motor racing, and spending time with his family in the Yorkshire countryside.
- Chartered Financial Planner
- Associateship
- Financial Planning Certificate
- Advanced Diploma in Financial Planning
- Diploma in Financial Planning
- Co-founded The Private Office with six other founding partners in 2008
- Chartered Financial Planner since 2016
- Previous positions include Director, Managing Partner, and Head of Investment Committees
- Assets entrusted to Robert and his team total over £225 million
Meet our expert team
Our team members have extensive experience in the UK financial and investment industries and our in-house specialists can help with matters such as safeguarded benefit pension transfers, long-term care or equity release. From specialists to support members, The Private Office is home to some of the finest Chartered independent financial advisers in the UK.
What people say about me
Robert has advised me for very many years and his advice has been invaluable, ensuring I take decisions based on excellent data and sound advice.
December 2026
Approachable, knowledgeable and professional. Robert is a great listener and uses his wealth of experience to identify the most appropriate course of action to achieve our financial goals. I am happy to recommend him to anyone seeking advice of this nature.